TARGET MARKET
March 15, 2004
Urinal Cake Supplier Gears Up for Spirited Presidential Election
Flushing, NY | The country's oldest restroom supply company hopes this year's unusually long election season will be a major boost to the bottom line.
John Ballcock's family-owned business has manufactured industrial-strength urinal cakes (he prefers the term "deodorant blocks") since 1929. And his political novelties, a small but profitable sideline, have been making a splash since the early 50s.
Although this year's short and relatively polite Democratic race worried Ballcock initially, he now thinks it was a blessing in disguise.
"2004 is shaping up to be the most divisive Presidential campaign anyone around here can remember," says Ballcock. "This could potentially be the longest pissing contest in U.S. history."
In fact, the manufacturing plant has hired additional workers in anticipation of a lengthy and mean-spirited battle.
But, when asked why he doesn't offer political-theme toilet paper as well, Ballcock explained "Mostly because politicians aren't worth a crap."
